KROSt IS THE STREETWEAR BRAND ACTIVATING YOUTH CULTURE IN 2019 / by renee benot official website

Excellent article written by Heartleigh Little about KROST New York, the apparel brand FORBES named as an Emerging Fashion Brand to watch for in 2019. The article is titled: Titled: MEET KROST, THE STREETWEAR BRAND ACTIVATING YOUTH CULTURE.

Samuel Krost and Scott Camaran aren’t your average 25-year olds—and their namesake label, KROST, isn’t your average streetwear brand. Nearly one year after the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, they’re partnering with March For Our Lives with an inaugural collection rooted in youth culture and camaraderie that will donate a portion of the proceeds to the charity. Sam Krost states: “[I asked myself] how can I become involved with the youth who are going to be the leaders [of tomorrow] while also pursuing my passion for fashion. I knew Scott [Camaran], knew he was super talented across the board—from photography to design to video and creative direction. I needed somebody to help me get my thoughts down on paper, and we were literally in the classic startup story where we meet in a coffee shop and drew something on a napkin.”