"A native New Yorker, Lawrence Booker is a multifaceted publicist based in New York City. Having studied the techniques of efficient and effective communication, from the teachings of Dale Carnegie, Lawrence knew from earlier on that his greatest asset was his ability to communicate and strategize in a way that is cohesive, comprehensive, and collaborative. Shortly after graduating Cypress Hills Collegiate Preparatory School, where he spent many years dedicating his time to organizing and successfully implementing social justice campaigns for the equity and proportionate access of opportunity for underserved demographics, Lawrence was hired for a boutique public relations firm where he quickly excelled and began to build a name for himself with the realm of media relations. It wasn't soon after his tenure there that Lawrence decided that the culmination of all of his experiences, and the passion that drove many of those experiences, would serve as the catalyst for creating his own PR firm; Turning Tide PR. Being conceived with the mindset that it's okay to be young, ambitious, and successful, regardless of the opportunity presented to individuals, Lawrence started his full service PR firm; representing influencers from with the realms of fashion, publishing, lifestyle, and government. "